How to be the food nearby guests actually choose
A guest stands on a corner, phone in hand, typing food nearby into a search bar. Within seconds, the screen fills with map pins,…
The DWF blog
Food, places
& what fills them.
Practical thinking for the people who serve, sell, make and move food — plus the dishes, products and details worth crossing town for.
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Food mear me: how to find the right local spot without getting it wrong
Food mear me: how to find the right local spot without getting it wrong You open your phone, type food mear me, and within…
Restaurant menu engineering worksheet explained: how to classify every dish and lift profit
Restaurant menu engineering worksheet explained: what the matrix actually does A restaurant manager watches the dinner rush roll through on a Friday night. The…
Food around me: how to find it, filter it, and decide faster
Food around me: how to find it, filter it, and decide faster You are standing on a sidewalk at 7:42 p.m., hungry, and you…
Mexican food delivery: a practical operator’s guide
Mexican food delivery starts with a menu that travels A burrito that tastes excellent at the pass rarely tastes the same by the time…
How to calculate menu item contribution margin (and use it to price smarter)
How to calculate menu item contribution margin A catering director once told me that her most popular pasta lost money on every plate, while…
True food kitchen: what the term really means and how it shapes a modern restaurant
True food kitchen: what the term actually points to A cook in Portland slices golden beets over a sheet tray while a server writes…
How to choose food places worth coming back to
You walk up to a restaurant you have never tried, glance at the menu taped to the window, and make a decision in about…
Slow weekday restaurant promotion ideas without discounts
Slow weekday restaurant promotion ideas without discounts Tuesday at 7:15 p.m. The dining room holds forty covers. Twelve are seated. The chef has prepped…
Food open now: how to find late-night kitchens and last-minute meals
Food open now: a practical way to find a real meal at the last minute It is 10:47 p.m. on a Tuesday. The kitchen…